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Don’t Miss The Mobile Marketing Bandwagon
Young women friends shopping and texting on a cell phone Sometimes a marketing trend looks like it won’t keep going strong long enough to get any return on a retailer’s investment, but the mobile...
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One Simple Way To Encourage Mobile Opt-Ins
Pretty woman scanning price tag of casual apparels through smart phone at clothes shop. Horizontal shot. When a customer opts in to a loyalty program, they are giving permission to be contacted for...
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Focus Your Message With Mobile Marketing
Using SMS text messaging for Mobile Marketing is an increasingly popular way for retailers to target a campaign, but it takes skill to keep your message focused and effective. Because text messages are...
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Engage Customers With Polls To Pick The Next Product
Most of us like to offer an opinion, and when that opinion influences the products we buy it’s flattering. The ChainDrive Mobile Marketing Voting/Poll feature makes it easy to get feedback from your...
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Design Mobile Marketing With Your Customers In Mind
If you could survey every person who walked into your retail store, how many would have a smartphone? Mobile marketing is increasingly effective because the use of mobile devices has grown...
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3 Reasons Why Retailers Should Offer Free Wifi
The widespread use of smartphones across all age groups and demographics has instead brought mobile marketing into the category of accepted business operations, and the presence of wifi in a retail...
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A Dozen Ways Mobile Marketing Works For Retailers
Mobile marketing has a lot of advantages. It is a great way to connect with customers if it’s done right, because the smartphone is increasingly an essential accessory for daily life. With the right...
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Mobile Marketing Is Here To Stay
mobile marketing is here to stay. In fact, the recent FCC Auction 97 proves that wireless applications are profitable — profitable enough to invest almost 45 billion dollars just to get the licensing...
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How Does Mobilegeddon Affect Retailers?
When retail management looks at mobile marketing, the focus is usually on customer relations rather than Google algorithms. But the recent Google mobile-friendly update caused so much concern among...
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What’s The Most Important Moment In Marketing?
There may be some who would say that the most important moment in marketing is the point of sale, because that is when the commitment of purchase is made. But while that is an essential moment,...
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3 Reasons Mobile Marketing Backfires
It’s quick. Texts get glanced at, and if that glance is rewarding, texts get read. It’s targeted. Texts can be tailored to the customer’s preference, ensuring the marketing message is one they want to...
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Who Does Your Mobile Marketing?
If your mobile marketing strategy does not include a team who can interact with the customer in real time, your mobile marketing strategy is insufficient. It also will lack power if the tools to create...
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Who Can You Reach With Mobile Marketing?
Mobile Marketing is more than a trend. Take a look around your store and you will see people with mobile devices in their hand. These shoppers are comparing prices, checking information, texting...
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5 Ways to Make Mobile Marketing Pay for Itself
People today spend more time on their mobile phones than they do their computers or watching TV. That’s a great opportunity for retailers to build customer relationships. As you know, managing your...
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What Makes Mobile Marketing Different?
Mobile marketing for retailers is different than traditional marketing because it allows you to reach your target clientele when they’re on the move. Using SMS messaging and modern technology, you can...
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What Can You Do With ChainDrive Mobile Marketing?
Contact shoppers with targeted offers and bring them inside. Direct marketing messages have changed the way retailers can connect with customers. This can be a great thing if you are a consumer who...
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SMS Mobile Marketing Reaches More People
If they have cell phones, you can connect. When it comes to marketing technology, two things are important. First, the retailer has to use the method that reaches the most people. Second, the retailer...
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A Dozen Reasons To Use ChainDrive Mobile Marketing
What makes them decide to come to your store or website? A recent New York Times article by Michael Corkery asks the question, “Is American Retail at a Historic Tipping Point?” This is a question many...
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Common Mobile Marketing Mistakes
Mobile marketing mistakes will keep your messages from reaching your customers. How many of your customers rely on their smartphone throughout the day? Pew Research says that 95% of Americans own a...
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Keeping Sporting Goods Up To Speed With Mobile POS
How quickly can you service customers? The Sporting Goods Retailer has to stay up to speed with more than a change of weather when it comes to seasonal product assortments. Every sport has unique and...
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