If they have cell phones, you can connect.
When it comes to marketing technology, two things are important. First, the retailer has to use the method that reaches the most people. Second, the retailer has to be able to use that method efficiently and appropriately. ChainDrive Mobile Marketing uses SMS text message technology because it fulfills both of these requirements.
SMS Connects To More Devices
Not everybody has the latest smartphone or mobile device. In fact, if you survey your customer base it is likely to have a majority of cell phone users who have older or less powerful devices. But all of those devices can send and receive SMS texts. Since it is an older, established technology it is considered universal. SMS texts also don’t use much data so that is a welcome factor for many consumers.
While everyone with a cell phone can get a text, not everyone wants one. Regulations are in place restricting text marketing to those who have opted in to get the messages and to the specific types of messages they request. The ChainDrive Mobile Marketing component makes it easy to do this because it integrates with the Customer Relationship Management component.
SMS That Is Efficient & Appropriate
When customers are opting into mobile marketing offers, they want to know what they are getting into. Make it clear how many times they will get a text (2-3 times a month is usually preferred) and what type of messages they can sign up to get. Then make sure your contact is within those limits, has appropriate disclaimers, and the ability to opt out easily. Only send during business hours — who wants a great offer when the store is closed?
Be professional with your messages, using language that reflects your brand positively. And make your messages count by using polls and surveys to understand buying patterns and trends. A discount barcode that can be scanned at the POS is great if it’s something that is regularly purchased. A discount on diapers when there are no babies in the house isn’t going to be welcome.
ChainDrive Mobile Marketing software has many features that will help retailers use SMS text message to its greatest advantage. There are lots of reasons to use this reliable way to connect with customers and every connection is to the retailer’s advantage.